StephEO

Work

7+ years of enterprise B2B SaaS experience across technical SEO, AI-driven answer engine optimization, and organic growth.

  1. Senior Manager, Web Strategy & SEO Growth

    DataStax (acquired by IBM)

    Jan 2024 – Dec 2025

    • Increased signups from SEO by +16% YTD through targeted keyword research, GEO, and content optimization
    • DataStax Astra DB cited as best overall AI database in ChatGPT for "What is the best database for AI?" (March 2025)
    • Executed cross-functional web initiatives for product launches with design, product, and engineering teams
    • Provided actionable, data-driven insights to marketing leadership by analyzing traffic sources, keyword ranking trends, and KPIs
    • Developed A/B testing frameworks to enhance conversion rate optimization (CRO) using data-driven methodologies

  2. Senior Growth Marketing Manager, Web Strategy & SEO

    Netlify

    Mar 2022 – Dec 2023

    • Directed the launch of the product changelog in collaboration with cross-functional teams including design, product, and engineering, leveraging content frameworks to enhance SEO visibility and content alignment
    • Spearheaded end-to-end implementation of the A/B testing process to refine web strategies and drive CRO
    • Led initiative for cookie consent banners to ensure privacy compliance and foster user trust

  3. Manager, SEO

    Salesforce

    Feb 2021 – Mar 2022

    • Increased signups from SEO by +20% YTD through organic traffic and lead generation strategies
    • Led SEO initiative for 5 domain migrations, ensuring seamless transitions with minimal impact on organic search performance all while applying website migration best practices
    • Managed and supported SEO for 12 subdomains, aligning technical and content SEO to improve overall site performance
    • Conducted deep keyword research and developed strategies for SEM campaigns including YouTube and Twitter
    • Presented strategic insights on maximizing campaign effectiveness using SEO to the broader Marketing team

  4. Senior Web Strategy Marketing Analyst

    Salesforce

    Jul 2018 – Feb 2021

    • Increased qualified signups from SEO by +80.5% through content optimization and improved user journeys
    • Implemented top-priority technical SEO improvements identified through quarterly SEO audits
    • Integrated SEO into content processes by collaborating with writers to develop SEO-friendly content
    • Managed the new pricing experience project, embedding SEO considerations in the user experience from inception

  5. Marketing Operations Coordinator

    Heroku

    Jul 2017 – Jul 2018

    • Partnered with vendors to establish a branded swag store ensuring a consistent online presence
    • Managed monthly community events ranging from customer lunch and learns to company-wide social gatherings
    • Assisted Marketing Events Manager with day-of-event logistics, ensuring smooth execution and brand alignment
    • Supported event logistics and coordination during live events and conferences for seamless execution and brand consistency