About

I'm a driven SEO and web strategist based in the San Francisco Bay Area. For 8+ years I've worked at enterprise and developer B2B SaaS companies, turning organic search into a growth channel leadership can count on. And lately, I've been doing the same for AI-generated answers which is the new surface that matters. I love helping brands get mentioned and cited in GEO and AEO, and earn and keep top rankings in organic search.

I started at Heroku in marketing operations, then moved to Salesforce, where I learned search at enterprise scale. As a web strategy analyst I grew qualified signups from SEO by +80.5% through content optimization and better user journeys. As SEO Manager I drove +20% YTD signup growth applying technical and content SEO tactics, led the SEO initiative for 5 domain migrations, and supported SEO for 12 subdomains.

At Netlify I brought SEO to a developer-first audience with initiatives like directing the launch of the product changelog with design, product, and engineering teams, building the A/B testing process end to end, and leading the cookie consent initiative for privacy compliance.

Most recently, at DataStax which was acquired by IBM, I ran web strategy and SEO growth. While there, I drove +16% signups from SEO and achieved my proudest GEO accomplishment of getting DataStax Astra DB cited by ChatGPT as the best overall AI database for the prompt "What is the best database for AI?" (March 2025).

These days I publish StephEO's Digest, a daily automated roundup of what matters in SEO, GEO, AEO, and AI search, and I built the pipeline myself. My work spans technical audits, content strategy, structured data, and cross-functional execution, essentially whatever it takes to move the needle sustainably.